Although Google is far and away the leader in Search Engine Optimization (SEO) platforms world-wide, they are not the only search engine out there, therefore, not the only optimization option available. Google Ad words may be the fit for you, which is why IDM is Google Certified in Google Ads Display, Google Ads Search, Google Ads - Measurement, Google Ads Video, Shopping Ads, and Google Ads App. In some cases a client's needs may be more niche for SEO. If so, IDM will help find that niche and optimize your product or service specific keywords.